Reputation Citadel · Entity Tooling

Person Schema Generator

Build valid, comprehensive schema.org/Person JSON-LD engineered to corroborate the entity and crowd the graph with positive associations.

{signalScore}

signal load

Auto-fill from research

draft only · review before use

Enter a name and any disambiguating context. The tool researches public sources and drafts the fields below. Nothing is committed to the schema until you have checked it.

Name to research setResearchName(e.target.value)} /> Context (company, city, field) — improves disambiguation setResearchContext(e.target.value)} />

setOverwrite(e.target.checked)} /> Overwrite fields I have already filled

{researchError &&

{researchError}

} {researchNote &&

{researchNote}

}

{group.blurb}

{group.fields.map((f) => { const wasFilled = filledKeys.includes(f.key); const vals = data[f.key] || [""]; return (

{f.label} {wasFilled && auto-filled} {f.kind === "area" ? (

setSingle(f.key, e.target.value)} />
                  ) : f.kind === "multi" ? (
                    <LineEditor values={vals} placeholder={f.placeholder} onChange={(arr) => setMulti(f.key, arr)} />
                  ) : (
                    <input type="text" value={vals[0] || ""} placeholder={f.placeholder} onChange={(e) => setSingle(f.key, e.target.value)} />
                  )}
                  {f.help && <span className="field-help">{f.help}</span>}
                </div>
              );
            })}
          </div>

<div className="input-actions">
            <button className="btn ghost" onClick={() => setData(SAMPLE)}>Load sample</button>
            <button className="btn ghost" onClick={clearAll}>Clear all</button>
          </div>
        </section>

<section className="panel output">
          <div className="out-tabs">
            <button className={`out-tab ${tab === "schema" ? "on" : ""}`} onClick={() => setTab("schema")}>JSON-LD</button>
            <button className={`out-tab ${tab === "audit" ? "on" : ""}`} onClick={() => setTab("audit")}>
              Signal audit
              {(audit.errors.length > 0 || audit.warnings.length > 0) && (
                <span className="badge">{audit.errors.length + audit.warnings.length}</span>
              )}
            </button>
            <button className={`out-tab ${tab === "wikidata" ? "on" : ""}`} onClick={() => setTab("wikidata")}>Wikidata guide</button>
          </div>

{tab === "schema" && (
            <>
              <div className="copy-row">
                <button className="btn primary" onClick={() => copy(scriptTag)}>{copied ? "Copied" : "Copy <script> block"}</button>
                <button className="btn ghost" onClick={() => copy(json)}>Copy raw JSON</button>
                <a className="btn ghost link" href="https://validator.schema.org/" target="_blank" rel="noreferrer">Open validator.schema.org</a>
              </div>
              {one(data, "deployUrl") && (
                <div className="deploy-note">
                  Embedding target: <code>{one(data, "deployUrl")}</code> · entity <code>@id</code> resolves to <code>{schema["@graph"] ? schema["@graph"][0]["@id"] : schema["@id"]}</code>
                </div>
              )}
              <pre className="code"><code>{scriptTag}</code></pre>
            </>
          )}

{tab === "audit" && (
            <div className="audit">
              {audit.errors.length === 0 && audit.warnings.length === 0 && (
                <div className="audit-clean">No blocking issues. The schema is well-loaded.</div>
              )}
              {audit.errors.length > 0 && (
                <div className="audit-block bad"><h3>Must fix</h3><ul>{audit.errors.map((e, i) => <li key={i}>{e}</li>)}</ul></div>
              )}
              {audit.warnings.length > 0 && (
                <div className="audit-block warn"><h3>Strengthen</h3><ul>{audit.warnings.map((w, i) => <li key={i}>{w}</li>)}</ul></div>
              )}
              {audit.wins.length > 0 && (
                <div className="audit-block good"><h3>Working in your favour</h3><ul>{audit.wins.map((w, i) => <li key={i}>{w}</li>)}</ul></div>
              )}
            </div>
          )}

{tab === "wikidata" && (
            <div className="wd">
              <div className="wd-intro">
                <h3>Wikidata plan for {guide.name}</h3>
                <p>
                  This plan reads the fields you have entered for {guide.name} and tells you what to do
                  with this specific entity, in the correct deployment order: Wikidata is the last anchor
                  you push, after owned schema, profile corrections, and other sameAs links are live.
                </p>
              </div>

{guide.hasQ ? (
                <div className="wd-card good-edge">
                  <h4>An item is already linked: {guide.q}</h4>
                  <p>
                    You have entered <code>{guide.q}</code>. Open{" "}
                    <a href={`https://www.wikidata.org/wiki/${guide.q}`} target="_blank" rel="noreferrer">wikidata.org/wiki/{guide.q}</a>{" "}
                    and confirm it describes {guide.name} specifically, then enrich it using the statement
                    plan below. Do not create a duplicate.
                  </p>
                </div>
              ) : (
                <div className="wd-card">
                  <h4>Step 0 — Search for {guide.name} before creating anything</h4>
                  <p>
                    Search <a href="https://www.wikidata.org" target="_blank" rel="noreferrer">wikidata.org</a> for
                    "{guide.name}"{guide.employer ? ` and "${guide.employer}"` : ""}. If an item already exists
                    for this person, enter its Q-number in the Corroboration group and enrich rather than recreate.
                    Duplicates get merged and waste the signal.
                  </p>
                </div>
              )}

<div className="wd-card">
                <h4>Notability read for {guide.name}: <span style={{ color: verdictColor }}>{guide.verdict}</span></h4>
                <p>{guide.verdictNarrative}</p>
              </div>

<div className="wd-card">
                <h4>Step 1 — Label and description for this item</h4>
                <p>Set the label to the canonical name and add a neutral, occupation-led description.</p>
                <table className="wd-table">
                  <tbody>
                    <tr><td>Label</td><td>{guide.labelLine}</td></tr>
                    <tr><td>Description</td><td>{guide.suggestedDescription}</td></tr>
                  </tbody>
                </table>
                <p className="wd-soft">Descriptions are not statements and carry no reference, but they disambiguate the item in search and in the API.</p>
              </div>

<div className="wd-card">
                <h4>Step 2 — Statements to add for {guide.name}</h4>
                <p>Built from the fields you entered. Add P31 first, then the rest in any order.</p>
                <table className="wd-table">
                  <thead><tr><th>Property</th><th>Value</th><th>Note</th></tr></thead>
                  <tbody>
                    {guide.statements.map((s, i) => (
                      <tr key={i}>
                        <td>{s.prop} <span className="wd-pname">{s.name}</span></td>
                        <td className="wd-trunc">{s.val}</td>
                        <td className="wd-soft">{s.note}</td>
                      </tr>
                    ))}
                  </tbody>
                </table>
              </div>

<div className="wd-card">
                <h4>Step 3 — Identifier statements that anchor {guide.name}</h4>
                <p>These link the item back to the profiles in your sameAs network, closing the loop Google reads.</p>
                {guide.idStatements.length ? (
                  <table className="wd-table">
                    <thead><tr><th>Property</th><th>Value</th></tr></thead>
                    <tbody>
                      {guide.idStatements.map((s, i) => (
                        <tr key={i}><td>{s.prop} <span className="wd-pname">{s.name}</span></td><td className="wd-trunc">{s.val}</td></tr>
                      ))}
                    </tbody>
                  </table>
                ) : (
                  <p className="wd-soft">No external profiles entered yet. Add LinkedIn, X, GitHub, or Crunchbase in the Corroboration group and they will appear here as identifier statements.</p>
                )}
              </div>

<div className="wd-card">
                <h4>Step 4 — Reference each statement for {guide.name}</h4>
                <p>Unreferenced statements on a lower-profile person are the top reason items get challenged. Attach a source to each.</p>
                {guide.referenceCandidates.length ? (
                  <>
                    <p className="wd-soft">Candidate references pulled from this entity's form:</p>
                    <ul className="wd-list">{guide.referenceCandidates.map((u, i) => <li key={i} className="wd-trunc">{u}</li>)}</ul>
                  </>
                ) : (
                  <p className="wd-soft">{guide.name} has no independent reference URLs entered. Add favourable coverage under subjectOf so each statement can be sourced; for this entity that is the single biggest factor in whether the item survives.</p>
                )}
              </div>

<div className="wd-card">
                <h4>Step 5 — Close the loop back to the schema</h4>
                <p>
                  Once {guide.name} has a stable Q-number, enter it in the Corroboration group. The generator
                  places <code>https://www.wikidata.org/wiki/{guide.hasQ ? guide.q : "Q…"}</code> last in{" "}
                  <code>sameAs</code>, the correct order: owned and profile links first, Wikidata as the capstone.
                </p>
              </div>

<div className="wd-card warn-edge">
                <h4>Honest limit for this case</h4>
                <p>
                  A Wikidata item consolidates and corroborates {guide.name} as an entity. It does not, on its
                  own, push hostile press down the SERP. Treat it as the confirmation layer, not a displacement
                  tool, and never reference sensitive associations in the item to "set the record straight";
                  that only reinforces the co-occurrence you are trying to starve.
                </p>
              </div>
            </div>
          )}
        </section>
      </div>

<footer className="foot">
        <p>
          The <code>@id</code> and <code>mainEntityOfPage</code> are derived from the Deployment page URL,
          so the schema points at the page it actually lives on. Auto-filled values are research drafts and
          must be verified. Schema and Wikidata lift the canonical entity but do not by themselves demote hostile press.
        </p>
      </footer>
    </div>
  );
}

.masthead{display:flex;justify-content:space-between;align-items:flex-start;gap:24px;border-bottom:2px solid var(--ink);padding-bottom:20px;margin-bottom:22px;}
.kicker{font-family:ui-sans-serif,system-ui,sans-serif;text-transform:uppercase;letter-spacing:.22em;font-size:11px;font-weight:600;color:var(--brass);margin-bottom:8px;}
.masthead h1{font-size:clamp(28px,4.4vw,44px);line-height:1.02;margin:0 0 10px;letter-spacing:-.01em;}
.sub{margin:0;max-width:62ch;color:var(--mute);font-size:15.5px;line-height:1.5;}
.score-dial{flex:0 0 auto;width:116px;height:116px;border-radius:50%;background:radial-gradient(closest-side,var(--panel) 79%,transparent 80% 100%),conic-gradient(var(--dial) calc(var(--score)*1%),#e7e2d6 0);display:grid;place-items:center;text-align:center;box-shadow:0 1px 0 var(--line);}
.score-num{font-size:34px;font-weight:700;line-height:1;color:var(--dial);}
.score-lbl{font-family:ui-sans-serif,system-ui,sans-serif;font-size:10px;text-transform:uppercase;letter-spacing:.14em;color:var(--mute);margin-top:3px;}

.research{background:linear-gradient(180deg,#13352a,#16604a);color:#eef3f0;border-radius:6px;padding:20px 22px;margin-bottom:24px;}
.research-head{display:flex;align-items:center;gap:12px;}
.research-head h2{font-size:19px;margin:0;color:#fff;}
.research-tag{font-family:ui-sans-serif,system-ui,sans-serif;font-size:10.5px;text-transform:uppercase;letter-spacing:.12em;background:rgba(255,255,255,.16);padding:3px 9px;border-radius:20px;color:#dfeae5;}
.research-blurb{margin:8px 0 16px;font-size:14px;line-height:1.5;color:#cfe0d9;max-width:80ch;}
.research-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:14px;}
@media(max-width:720px){.research-grid{grid-template-columns:1fr;}}
.research .field-label{color:#dfeae5;}
.research input{width:100%;font-family:inherit;font-size:14px;color:var(--ink);background:#fff;border:1px solid #0d3327;border-radius:3px;padding:9px 11px;}
.research input:focus{outline:none;box-shadow:0 0 0 3px rgba(180,132,60,.5);}
.research-actions{display:flex;align-items:center;gap:18px;margin-top:14px;flex-wrap:wrap;}
.overwrite{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12.5px;color:#dfeae5;display:flex;align-items:center;gap:7px;cursor:pointer;}
.research-msg{margin-top:13px;font-size:13.5px;padding:10px 12px;border-radius:4px;line-height:1.45;}
.research-msg.err{background:rgba(168,54,47,.22);color:#ffd9d5;border:1px solid rgba(255,170,160,.4);}
.research-msg.note{background:rgba(255,255,255,.12);color:#eef3f0;border:1px solid rgba(255,255,255,.2);}

.layout{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start;}
@media(max-width:920px){.layout{grid-template-columns:1fr;}}
.panel{background:var(--panel);border:1px solid var(--line);border-radius:4px;}

.group-nav{display:flex;flex-wrap:wrap;gap:0;border-bottom:1px solid var(--line);}
.group-tab{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12.5px;font-weight:600;background:transparent;border:none;border-bottom:2px solid transparent;padding:12px 14px;cursor:pointer;color:var(--mute);}
.group-tab:hover{color:var(--ink);}
.group-tab.on{color:var(--accent);border-bottom-color:var(--accent);}
.group-body{padding:18px 20px 6px;}
.group-blurb{margin:0 0 16px;font-size:14px;line-height:1.5;color:var(--mute);}

.field{display:block;margin-bottom:16px;}
.field-label{display:flex;align-items:center;gap:8px;font-family:ui-sans-serif,system-ui,sans-serif;font-size:12.5px;font-weight:600;margin-bottom:5px;}
.filled-pill{font-size:9.5px;text-transform:uppercase;letter-spacing:.1em;font-weight:600;background:var(--brass);color:#fff;padding:2px 7px;border-radius:10px;}
.field input,.field textarea{width:100%;font-family:inherit;font-size:14px;color:var(--ink);background:#fff;border:1px solid var(--line);border-radius:3px;padding:8px 10px;resize:vertical;}
.field.filled input,.field.filled textarea{background:#fdf7ec;border-color:var(--brass);}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px var(--accent-soft);}
.field-help{display:block;font-family:ui-sans-serif,system-ui,sans-serif;font-size:11.5px;color:var(--mute);margin-top:5px;line-height:1.4;}

/* line editor */
.lines{display:flex;flex-direction:column;gap:7px;}
.line-row{display:flex;gap:7px;align-items:center;}
.line-row input{flex:1;}
.line-del{flex:0 0 auto;width:30px;height:34px;border:1px solid var(--line);background:#fff;border-radius:3px;color:var(--mute);font-size:18px;line-height:1;cursor:pointer;}
.line-del:hover{border-color:var(--bad);color:var(--bad);}
.line-add{align-self:flex-start;font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;font-weight:600;background:var(--accent-soft);color:var(--accent);border:1px dashed var(--accent);border-radius:3px;padding:6px 12px;cursor:pointer;margin-top:1px;}
.line-add:hover{background:#d6e8e0;}

.input-actions{display:flex;gap:10px;padding:8px 20px 18px;}

.btn{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;font-weight:600;padding:9px 14px;border-radius:3px;cursor:pointer;border:1px solid var(--line);background:#fff;color:var(--ink);text-decoration:none;display:inline-block;}
.btn:hover{border-color:var(--accent);}
.btn:disabled{opacity:.6;cursor:wait;}
.btn.primary{background:var(--accent);color:#fff;border-color:var(--accent);}
.btn.primary:hover{background:#0f4a39;}
.btn.ghost{background:#fff;}
.btn.link{color:var(--accent);}

.out-tabs{display:flex;border-bottom:1px solid var(--line);flex-wrap:wrap;}
.out-tab{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;font-weight:600;background:transparent;border:none;border-bottom:2px solid transparent;padding:13px 18px;cursor:pointer;color:var(--mute);display:flex;align-items:center;gap:7px;}
.out-tab.on{color:var(--accent);border-bottom-color:var(--accent);}
.badge{background:var(--bad);color:#fff;font-size:11px;border-radius:9px;padding:1px 7px;}
.copy-row{display:flex;flex-wrap:wrap;gap:10px;padding:16px 18px 10px;}
.deploy-note{padding:0 18px 12px;font-size:12px;color:var(--mute);line-height:1.5;}
.deploy-note code{word-break:break-all;}
.code{margin:0;padding:18px;background:#0f1b2d;color:#e7e9ee;overflow:auto;max-height:560px;font-family:"SF Mono",ui-monospace,Menlo,Consolas,monospace;font-size:12.5px;line-height:1.55;border-top:1px solid var(--line);border-radius:0 0 4px 4px;}
.code code{background:none;color:inherit;padding:0;}

.audit{padding:18px 20px 22px;}
.audit-clean{color:var(--good);font-size:15px;}
.audit-block{margin-bottom:18px;}
.audit-block h3{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;text-transform:uppercase;letter-spacing:.12em;margin:0 0 8px;}
.audit-block.bad h3{color:var(--bad);}
.audit-block.warn h3{color:var(--brass);}
.audit-block.good h3{color:var(--good);}
.audit-block ul{margin:0;padding-left:18px;}
.audit-block li{font-size:14px;line-height:1.55;margin-bottom:6px;}
.audit-block.bad li::marker{color:var(--bad);}
.audit-block.warn li::marker{color:var(--brass);}
.audit-block.good li::marker{color:var(--good);}

.wd{padding:18px 20px 24px;}
.wd-intro h3{font-size:20px;margin:0 0 8px;}
.wd-intro p{font-size:14px;line-height:1.55;color:var(--mute);margin:0 0 18px;max-width:80ch;}
.wd-card{border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:4px;padding:14px 16px;margin-bottom:14px;background:#fffdf8;}
.wd-card.good-edge{border-left-color:var(--good);}
.wd-card.warn-edge{border-left-color:var(--brass);background:#fdf7ec;}
.wd-card h4{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13.5px;margin:0 0 7px;color:var(--ink);}
.wd-card p{font-size:13.5px;line-height:1.55;margin:0 0 8px;color:var(--ink);}
.wd-card p:last-child{margin-bottom:0;}
.wd-soft{color:var(--mute) !important;}
.wd-list{margin:6px 0 0;padding-left:18px;}
.wd-list li{font-size:13px;line-height:1.5;margin-bottom:4px;}
.wd-table{width:100%;border-collapse:collapse;margin-top:8px;font-size:12.5px;}
.wd-table th{text-align:left;font-family:ui-sans-serif,system-ui,sans-serif;font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--mute);border-bottom:1px solid var(--line);padding:6px 8px;}
.wd-table td{border-bottom:1px solid #efe9da;padding:7px 8px;vertical-align:top;line-height:1.45;}
.wd-table td:first-child{font-family:"SF Mono",ui-monospace,Menlo,Consolas,monospace;font-size:11.5px;white-space:nowrap;color:var(--accent);}
.wd-pname{font-family:ui-sans-serif,system-ui,sans-serif;color:var(--mute);font-size:10.5px;display:block;}
.wd-trunc{word-break:break-all;}
.wd a{color:var(--accent);}

.foot{margin-top:26px;border-top:1px solid var(--line);padding-top:16px;}
.foot p{margin:0;font-size:13px;color:var(--mute);line-height:1.55;max-width:95ch;}
`;

const root = ReactDOM.createRoot(document.getElementById("root"));
root.render(<App />);
</script>
</body>
</html>